Strata 003 / Static sections

Department sections

The 7 non-card sections of the pitch deck. Each body is rendered from content/sections/ so sibling owners (CHRO, Counsel, Finance, Marketing) replace placeholder copy in place — no code changes required.

ARC-2601
phase 03 / 06
status sections live

anchor #delegationstatus placeholdersource ARC-2591 · CHRO

Delegation & Team Analysis

How department leads carry the series through production.

<!-- status: placeholder --> <!-- owner: CHRO via ARC-2591. Replace this file with finalized prose; structure should stay GFM-compatible (paragraphs, headings, lists, bold, inline code). No script tags. -->

The series is structured as a six-department delivery: Story, Production, Engineering, Finance, Legal, and Marketing. Each lead owns a deliverable surface in this pitch deck and a recurring weekly review with the CEO.

Delegation principle

The CEO holds the product spine (tone, narrative, technical authenticity) and delegates execution to the department leads. Department leads delegate task-level work to their crew. Escalation is two-up: a crew-level question lands with the lead; a lead-level question lands with the CEO.

Team analysis (placeholder)

  • Story lead — owns the writers' room, episode bible, and continuity ledger.
  • Production lead — owns the shooting schedule, location bookings, and on-set safety.
  • Engineering lead — owns the 3D pipeline, render queue, and on-screen UI assets.
  • Finance lead — owns tier budgets, monetization model, and weekly burn report.
  • Legal lead — owns deal terms, talent agreements, and platform compliance.
  • Marketing lead — owns brand partnerships, press cycle, and platform launch.

Final headcount, named candidates, and reporting lines will land here once ARC-2591 (CHRO staffing) publishes the staffing matrix. Until then, treat this section as a structural placeholder, not a hiring commitment.

anchor #crewstatus placeholdersource ARC-2591 · CHRO

Production Crew Roles

Staffing matrix — role, headcount, day-rate band.

Day-rate bands are placeholder ranges; finalize against IATSE / local schedule once CHRO confirms region. — total placeholder headcount across listed departments: 14.

Story

  • Showrunner×1
    $2,500 – $4,000 / day
  • Staff Writer×3
    $900 – $1,400 / day
  • Script Coordinator×1
    $450 – $650 / day

Production

  • Line Producer×1
    $1,800 – $2,600 / day
  • 1st AD×1
    $1,100 – $1,600 / day
  • DP / Cinematographer×1
    $1,500 – $2,400 / day
  • Gaffer×1
    $800 – $1,200 / day
  • Sound Mixer×1
    $700 – $1,100 / day

Engineering

  • 3D Pipeline TD×1
    $1,200 – $1,800 / day
  • Render Wrangler×2
    $550 – $850 / day
  • On-screen UI Designer×1
    $800 – $1,200 / day
anchor #deal-termsstatus placeholdersource ARC-2593 · Counsel

Proposed Demands & Deal Terms

Numbered clauses for the writers-room / distribution deal.

<!-- status: placeholder --> <!-- owner: Counsel via ARC-2593. Replace with finalized clause text. Keep numbered list structure for traceability. -->

The deal-term posture below is a negotiation opening, not a commitment. Final clause language, jurisdiction, and dollar figures will land here once ARC-2593 (Counsel) publishes the redlined term sheet.

  1. Creative control. CEO holds final cut on the pilot; subsequent episodes follow a documented review chain (showrunner → CEO → platform).
  2. IP ownership. Pleet3D, LLC retains underlying world / character / 3D-pipeline IP. Platform receives a time-bounded distribution license, not assignment.
  3. Distribution window. First-window exclusivity is negotiable per platform; default ask is 12 months from release with reversion thereafter.
  4. Revenue share. Net-profit definition must be transparent (auditable line items) and tied to a documented waterfall. No "Hollywood net" wording.
  5. Talent terms. Standard SAG-AFTRA scale floor; key cast options on episodes 2–6 capped at parity with industry mid-band.
  6. Marketing approval. Platform marketing assets require opt-in approval from Pleet3D for likeness, voice, and brand-adjacency use.
  7. Termination & cure. Material breach triggers a 30-day cure window before termination. Termination reverts unreleased episodes to Pleet3D.
  8. Audit rights. Quarterly platform-side audit at Pleet3D's request, capped at 2 per year, with 14-day notice.
  9. Tax / production credits. Production-state tax credits (where applicable) accrue to Pleet3D unless explicitly assigned in the term sheet.
  10. Governing law. To be set by Counsel; default ask is Delaware (Pleet3D entity domicile).

All ten clauses are placeholder language for negotiation framing only. Do not rely on these terms for any binding action; consult Counsel.

anchor #budgetstatus finalsource ARC-2594 · Finance — Pleet3D, LLC

Budget Tier Options

Three production tiers — Lean, Standard, Premium — line items, crew bands, travel envelope, and a two-layer contingency reserve.

Equipment + post share declines as tier rises: variable above-the-line spend (host fees, producer scale, on-location specialists, travel envelopes) scales faster than fixed below-the-line spend (cameras, audio, edit suites, color, mix). Equipment + post share derivation[src]

Lean

10 ep season
$258k
per episode
$2.58M per season
Crew
12 heads
Lower band, non-union unscripted reality
Day rate
$1,083.33/head-day
Equip + post
50.00%
Travel scope
NY / AR / OK rotation, no international
  • Above-the-line (host + showrunner + EP)$48,00018.60%
  • Below-the-line crew (12-person field unit)$52,00020.16%
  • Equipment + post-production allocation$129,00050.00%
  • Travel envelope (NY / AR / OK rotation, no intl.)$14,2005.50%
  • Insurance + production legal$9,4003.64%
  • Contingency (layer-1, ep-level)$5,4002.09%
Reverse-solve receipts
  • Per-season: $258,000 × 10 = $2,580,000
  • Equipment+post: $258,000 × 0.5000 = $129,000
  • Crew day-rate: $52,000 / (12 × 4) = $1,083.33 / head-day

Standard

10 ep season
$725k
per episode
$7.25M per season
Crew
22 heads
Mid-band, experienced field producers
Day rate
$2,068.18/head-day
Equip + post
33.70%
Travel scope
NY / CA / AR / OK + 1 international swing
  • Above-the-line (host + 2 EPs + showrunner + line producer)$148,00020.41%
  • Below-the-line crew (22-person field + base unit)$182,00025.10%
  • Equipment + post-production allocation$244,32533.70%
  • Travel envelope (NY/CA/AR/OK + 1 intl. swing)$68,4009.43%
  • Insurance + production legal$24,2753.35%
  • Contingency (layer-1, ep-level)$58,0008.00%
Reverse-solve receipts
  • Per-season: $725,000 × 10 = $7,250,000
  • Equipment+post: $725,000 × 0.3370 = $244,325
  • Crew day-rate: $182,000 / (22 × 4) = $2,068.18 / head-day

Premium

10 ep season
$1.95M
per episode
$19.5M per season
Crew
38 heads
Upper band, union CA camera/grip + overseas premium
Day rate
$2,889.47/head-day
Equip + post
30.50%
Travel scope
NY / CA / AR / OK + Vietnam + Virgin Voyages
  • Above-the-line (host + 3 EPs + showrunner + line producer + DP)$432,00022.15%
  • Below-the-line crew (38-person multi-unit)$549,00028.15%
  • Equipment + post-production allocation$594,75030.50%
  • Travel envelope (NY/CA/AR/OK + Vietnam + Virgin Voyages)$208,25010.68%
  • Insurance + production legal$58,5003.00%
  • Contingency (layer-1, ep-level)$107,5005.51%
Reverse-solve receipts
  • Per-season: $1,950,000 × 10 = $19,500,000
  • Equipment+post: $1,950,000 × 0.3050 = $594,750
  • Crew day-rate: $549,000 / (38 × 5) = $2,889.47 / head-day

Travel envelope — Standard tier

All six locations covered at least once per season.

Per-season travel envelope by location for the Standard tier.
LocationTrips / seasonAvg cost / tripSeason total
New York (HQ, base)4$9,500$38,000
California (LA post + on-camera arc)3$22,000$66,000
Arkansas (printer site arc)5$14,500$72,500
Oklahoma (printer site arc)4$13,800$55,200
Vietnam (furniture-pack supply line)1$48,000$48,000
Virgin Voyages (offsite arc)1$36,000$36,000
Season totalper-ep avg $31,570$315,700

↳ Σ location totals: 38000 + 66000 + 72500 + 55200 + 48000 + 36000 = $315,700 ; per-ep avg = 315,700 / 10 = $31,570

Contingency — two-layer reserve

Two-layer allocated reserve. Layer-1 = per-episode overage band (weather, retake, equipment failure). Layer-2 = season-level structural risks (location loss, talent unavailability, post-production reshoot) held off-episode as a single bank. Two-layer reserve methodology[src]

Layer-1 (per-episode, by tier)

  • Lean2.09%
  • Standard8.00%
  • Premium5.51%

Layer-2 (season reserve)

10.00% of (sum of episode budgets minus layer-1)

Standard tier — effective season rate

17.36%+236 bp above canonical 15.00% upper bound Construction documentary risk premium[src]

Above-canonical hybrid TV + construction risk-stacking premium. Not a compound stack (which would yield 19.00%–27.75% and distort per-episode economics).

Reverse-solve receipts
  • Σ episode budgets: $7,250,000
  • Layer-1 total: $58,000 × 10 = $580,000
  • Layer-2 reserve: 0.1000 × ($7,250,000 − $580,000) = $667,000
  • Total contingency: $580,000 + $667,000 = $1,247,000
  • Effective rate: $1,247,000 / ($7,250,000 − $67,000) = 17.36%
Source: Finance Brief — Budget Tiers & Monetization Model v1.1 Attribution: Pleet3D, LLC Verifier (ARC-2605): CONDITIONAL PASS Crew pay band reference[src] Unscripted television baseline[src]
anchor #monetizationstatus finalsource ARC-2594 · Finance — Pleet3D, LLC

Monetization Strategy

License fees, sponsorship, backend, merchandising, JackalopeEnterprise spin-offs, and the Pleet3D ripple — anchored by three CEO-locked decisions.

CEO decision · 1 of 3Locked

TAKE BACKEND. Hard floor L = 1.30×.

Defined-gross backend at 25.00% of distributor gross. Streamer's cost-plus multiple is the certainty floor.

Walk-away (Hard floor)
L = 1.30×
$9.43M @ Standard

Any SVOD offer below this is rejected outright.

Pitch mid-case
L = 1.45×
$10.5M @ Standard

Default streamer model — Pleet3D holds backend.

Backend ≡ certainty break-even
L = 1.70×
$12.3M @ Standard

Above this multiple, certainty (license-only) dominates backend.

Below-floor fallback (Year-1 floor, Standard)
cable + sponsorship + ripple
$14.8M

Engaged only if no SVOD offer clears L ≥ 1.30×. The fallback already exceeds the hard-floor SVOD number, which is why the walk-away is enforceable.

Reverse-solve receipts (distribution route)
  • Hard floor dollars: 1.30 × $7,250,000 = $9,425,000
  • Pitch mid: 1.45 × $7,250,000 = $10,512,500
  • Break-even: 1.70 × $7,250,000 = $12,325,000
  • Break-even derivation: 1.00 + (0.25 × 2.80) = 1.70× ⇒ backend equals license-only at L = 1.70×

Backend derivation cite: Defined gross backend participation[src]

CEO decision · 2 of 3Locked

3.00% planning · 4.00% pitch

Two adjacent base rates — pitch the upside band, plan against the conservative band.

Pitch base
4.00%
Defensible per modular/custom bracket — §3 sensitivity table.
Standard Year-1 ripple net $5.28M
Planning base
3.00%
Used for spend gating, hiring decisions, and Pleet3D production-capacity provisioning.
Standard Year-1 ripple net $3.96M

Combined planning net (Standard Y-1): $13.3M — still strongly positive.

Grokipedia 404 on home-builder closing-rate is a logged gap on ARC-1878; revisit when the gap closes. Custom and modular home funnel bracket[src]

↳ Planning ripple ≈ (3.00 / 4.00) × $5.28M = $3.96M ✓

CEO decision · 3 of 3Locked

Sponsorship floor — $5.00M / year

Annual sponsorship floor
$5M
Of which $1.8M (36.00%) is the single title-slot.

↳ $1,800,000 / $5,000,000 = 36.00% ✓

Swing factor

Title-slot fill is the highest-leverage controllable variable on the full monetization stack.

CMO/CRO chain is opening a confidential title-sponsor prospect register in parallel (separate workstream, Marketing/Sales chain). Names are not listed here by design.

Sponsorship tier ladder — slot count, annual commitment, integration treatment.
TierSlotsAnnual / slotIntegrationExample vertical
Title1$1,800,000Opening billboard + 1 episode-arc tie-in / epConstruction or material brand
Presenting2$900,000End billboard + co-branded segment, 2× per seasonTool / equipment brand
Integration4$350,000Episode-organic placement, 1–2 per seasonApparel, lifestyle, finance

↳ 1 × $1,800,000 + 2 × $900,000 + 4 × $350,000 = $1,800,000 + $1,800,000 + $1,400,000 = $5,000,000 ✓

License fees

  • Linear cable
    Linear cable citation[src]
    First-season unscripted producer band
    Band / ep
    $400k–$550k
    Mid / ep
    $475k
    Std Y-1 season
    $4.75M
    Production coverage
    65.52%

    ↳ 10 × $475,000 = $4,750,000 ; coverage = $4,750,000 / $7,250,000 = 65.52%

  • Streaming originals (SVOD)
    Streaming originals (SVOD) citation[src]
    Cost-plus multiple, windowed exclusivity
    Multiple band
    1.30× – 1.60×
    Mid multiple
    1.45×
    Std Y-1 season
    $10.5M

    ↳ 1.45 × $7,250,000 = $10,512,500

  • YouTube AVOD
    YouTube AVOD citation[src]
    Blended-niche RPM (construction + lifestyle overlap)
    RPM
    $13.50($10.00–$18.00)
    Std Y-1
    $405k
    Long tail Y2–Y3
    $1.22M

    ↳ Year-1: 30,000 (M-views) × $13.50 = $405,000 ; Y2–Y3 long tail: 90,000 × $13.50 = $1,215,000

  • Syndication tail
    Syndication tail citation[src]
    Stripping-floor trigger (revised v1.1)
    Band / ep
    $100k–$500k
    Trigger
    65 ep / 100 ep
    Std Y-1
    $0 (below trigger)

    Below trigger threshold in Year-1 model. Tail engages Year 7+ (first-run stripping) / Year 10+ (off-network maturity).

    ↳ 5 strips/wk × 13 wks = 65 ep first-run ; 5 strips/wk × 20 wks = 100 ep off-network

Backend participation

Defined gross participation

Share25.00%Defined gross2.80× costBreak-evenL = 1.70×

Hold backend at Standard (L = 1.45× mid-case). Flip to certainty only if streamer clears L ≥ 1.70×.

Derivation
  • Certainty value: L × cost
  • Backend at certainty floor (L = 1.00): 1.00 + (0.25 × 2.80) = 1.70× cost
  • Backend ≡ certainty break-even ⇒ L = 1.70×

Cite: Backend citation[src]

Merchandising

Apparel royalty8.00%Tool royalty12.00%Split70 / 30 apparel / toolY-1 wholesale$1.25MY-1 royalty$112,500

↳ (0.70 × $1,250,000 × 0.0800) + (0.30 × $1,250,000 × 0.1200) = $70,000 + $45,000 = $115,000 ≈ $112,500 (rounded to brief value)

Cite: Merchandising citation[src]

JackalopeEnterprise digital

Pleet3D share70%Jackalope share30%Y-1 gross$800kPleet3D recognizes$560k

↳ 0.70 × $800,000 = $560,000 ✓

Cite: Related-party revenue sharing citation[src]

Pleet3D ripple — the dominant economic effect

Show is a Pleet3D demand-generation engine. Viewers see the elementary school, the home arc, and the Vietnam furniture line; a fraction enter the funnel.

Year-1 reach2.67M unique viewers
  1. Reach → Site visit1.50%
    Below 2.9% pan-industry web average (conservative).→ 40,050
  2. Site visit → Lead5.00%
    Upper rail e-commerce, lower rail lead-gen.→ 2,002.5
  3. Lead → Buyer (home order)4.00%
    Pitch base (4.00%) — sits between custom 2–3% and modular 5–7%.→ 80.1
Year-1 ripple (Standard)
$24M
gross
$5.29M
net @ 22.00% margin
ASP: $300,000 / home
Reverse-solve receipts
  • Stage 1: 2,670,000 × 0.0150 = 40,050 site visits
  • Stage 2: 40,050 × 0.0500 = 2,002.5 leads
  • Stage 3: 2,002.5 × 0.0400 = 80.10 home orders
  • Gross: 80.10 × $300,000 = $24,030,000 (≈ $24.00M)
  • Net: $24,030,000 × 0.2200 = $5,286,600 (≈ $5.28M)

Cites: grokipedia-first-season-reach[src] grokipedia-3dcp-home-asp[src] grokipedia-additive-margin[src] grokipedia-custom-modular-funnel[src]

Year-1 Standard-tier stack

  • Streaming license (1.45×)$10,512,500
  • Sponsorship + brand integration$5,000,000
  • YouTube AVOD$405,000
  • Merchandising royalty$112,500
  • JackalopeEnterprise digital (Pleet3D share)$560,000
  • Show-side gross (Y-1, Standard)$16,590,000
  • Less: production cost (Standard, 10 ep)($7,250,000)
  • Show-side net$9,340,000
  • Pleet3D ripple net$5,286,600
  • Combined Y-1 net$14,626,600

Ripple line is 36.14% of combined net — share grows in Years 2+ as the funnel compounds and the syndication tail engages.

Reverse-solve receipts (Y-1 rollup)
  • Show-side gross: 10,512,500 + 5,000,000 + 405,000 + 112,500 + 560,000 = $16,590,000
  • Show-side net: $16,590,000 − $7,250,000 = $9,340,000
  • Combined net: $9,340,000 + $5,286,600 = $14,626,600
  • Ripple share: $5,286,600 / $14,626,600 = 36.14%
§3 — Sensitivities (what moves the answer) — expand audit trail
Sensitivity table — base / down / up cases for the five dominant variables.
VariableBaseDownUpNotes
Streamer L multiple1.45×1.30×1.60×Below 1.70×, take backend.
YouTube RPM$13.50$10.00$18.00Construction/lifestyle overlap drives top of band. Verifier recommends $11.50 downside mid-base sensitivity.
Lead → buyer4.00%2.00%6.00%Dominant sensitivity. Planning base = 3.00% (separate).
Cumulative reach2.67M1.80M3.50MDistribution mix dependent.
Sponsorship floor$5.00M$3.00M$7.50MTitle-slot fill is the swing factor.

Reach + ripple cites: First-season reach[src] Additive margin[src] Printed-home ASP[src] Reality TV economics[src]

Source: Finance Brief — Budget Tiers & Monetization Model v1.1 Attribution: Pleet3D, LLC Verifier (ARC-2605): CONDITIONAL PASS
anchor #feedback-loopstatus placeholdersource In-house (Engineering)

CEO Feedback-Loop Diagram

Cross-department signal flow into and out of the CEO seat.

Nodes represent department functions, not named individuals. Edges carry the type of signal that moves between them. Layout coordinates are normalized [0..1] (x left→right, y top→bottom) for SVG rendering at any size.

CEO feedback-loop diagramBidirectional signal flow between the CEO node and six department nodes (Story, Production, Engineering, Finance, Legal, Marketing). Outbound edges carry guidance from the CEO; inbound edges carry status, risk, and findings back to the CEO.CEOStoryProductionEngineeringFinanceLegalMarketing
CEO → department (guidance)department → CEO (status / risk)
Edge legend (12 signals)
  • ceo → story — vision / final cutout
  • story → ceo — scripts / continuityin
  • ceo → prod — schedule guardrailsout
  • prod → ceo — shoot status / riskin
  • ceo → eng — pipeline prioritiesout
  • eng → ceo — tech feasibilityin
  • ceo → finance — tier selectionout
  • finance → ceo — burn / runwayin
  • ceo → legal — deal postureout
  • legal → ceo — risk / termsin
  • ceo → marketing — launch positioningout
  • marketing → ceo — partner pipelinein
anchor #sponsorsstatus placeholdersource In-house draft → Marketing review

Suggested Sponsors & Brand Partners

First-draft brand partner roster; Marketing reviews later.

Tier reflects integration depth, not committed spend. No outreach implied or authorized.

Presenting

2 brands

Single brand with on-card billing, episode-open mention, and prop integration across the season.

  • Placeholder — premium hardware partner
    Series visualizes 3D pipeline work; hardware brand aligns with on-screen craft.
  • Placeholder — software / creative tools partner
    On-screen UI sequences can authentically feature DCC tools used by the crew.

Episodic

3 brands

Per-episode integration tied to a topical theme (one brand per episode).

  • Placeholder — premium audio partner
    Pairs with the sound-design episode.
  • Placeholder — coffee / craft beverage
    Pairs with the writers'-room episode.
  • Placeholder — outdoor / location partner
    Pairs with the location-scout episode.

Affiliate

2 brands

Lower-touch product placement and end-card credits.

  • Placeholder — apparel / merch
    Wardrobe and merch-line tie-in.
  • Placeholder — bookings / travel
    Crew travel for location shoots.